An increase in travellers to the Western Cape has generated a whopping R3 billion in direct tourism spend in the province. This is due to an increase in international travellers following the launch of the Cape Town Air Access initiative, said Alan Winde, Minister of Economic Opportunities.
A 22% year-on-year increase in traveller numbers during the period of September to October 2016 was recorded compared to the previous year.
The initiative was started through a partnership between the Western Cape Government, the City of Cape Town, Airports Company of South Africa and Cape Town Tourism.
“We have secured six new routes and eight route expansions, resulting in over half a million more two-way seats coming into Cape Town. Since July last year, this additional capacity generated R3 billion in tourism spend for the Western Cape,” Minister Winde stated.
Having identified the need to make travel to the region easier for visitors as one of the focuses to grow tourism, the Western Cape government, under the Project Khulisa growth strategy, plans to increase tourism jobs by 100 000 in addition to the 204 000 people the province’s tourism sector already employs.
“Three thousand jobs are supported by each regularly scheduled long-haul flight and for every 10% increase in passenger numbers, the regional economy grows by 2%. These figures illustrate the value of increased air access,” Winde said.