Wedding tourism spikes as Indian Couples say “I do” in SA

While South Africa is known for it’s safari escapes and adventure holidays, 2016 saw a sharp increase in Indian travellers visiting the country to say their vows. Nearly 81,500 Indian tourists visited SA till October 2016, resulting in a 27% increase being recorded for the year, with a further increase expected for the year 2017.

These travellers, mostly from south India in areas such as Chennai, visited the country for leisure purposes, while others made up a extensive wedding parties. The Western Cape is the most popular place where brides and groomsmen from India want to have their weddings, with chartered families there after extending their visits to enjoy mini-holidays in the country.

“We have seen a huge upsurge from the south (India) specifically for smaller weddings,” said South African Tourism (SAT) country manager for India, Hanneli Slabber. “With respect to visitors from Chennai, the smallest wedding party we have had comprised a group of 60 people while the biggest had a congregation of 550 people,” she elaborated.

South Africa is a competitive destination in terms of price and value, compared to it’s popular holiday counterparts such as Mauritius and the Seychelles. The convenience of sourcing customary items required for an Indian wedding, including food that is on par with the very best in India, make South Africa an even more attractive wedding destination.

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