Rio de Janeiro
South African Airways’ (SAA) leading loyalty programme Voyager delivered on the “lucky number seven” and the final countdown to the Rio 2016 Summer Olympic Games by opening its 7th #journeyblitz redemption seat sale today with an exclusive and high-valued lucky draw.
“One of our loyal customers will stand a chance to win an all-inclusive package for two to the Rio 2016 Summer Olympic Games when they book a #journeyblitz redemption seat during the sale period,” says the executive for SAA customer loyalty, Suretha Cruse….
South African Airways’ loyalty programme Voyager is fast becoming the continent’s leading loyalty programme with 15,000 Miles being issued every minute and 10,000 Miles being redeemed simultaneously during the past 12 months.
These milestones come as Voyager celebrates 15 months since its strategic changeover from a distance travelled to revenue-spend earning structure for SAA-operated flights.
In 2015 the programme was fundamentally changed to become Africa’s first revenue-based airline loyalty programme. The two most important changes at the time were to issue members with Miles based on the ticket price (base…