Following a R1 billion upgrade, the new-look Sun City casino and leisure resort was relaunched this week. The refurbished iconic North West entertainment complex underwent several changes including a new VIP gaming experience, a new entertainment centre, new water slides, a new adventure hub and the rebranding of the Sun City Hotel to Soho, with upgrades to encapsulate the eclectic hustle and bustle vibrancy of Soho in London and New York.
“Sun City remains the jewel in Sun International’s crown, setting the benchmark for leisure and business travel. Creating lasting memories for our guests is a core part of Sun International’s DNA and this is especially true of Sun City,” said Sun International group general manger for brand and communications Michael Farr.
“Sun City has remained popular since its opening, but we feel it needed a complete overhaul and took the decision to invest over R1 billion to do just that. We’ve put this investment into making the resort even more attractive to families, gamblers, convention visitors and a host of new, nice-tourists, such as adrenalin-seekers, eco-tourists and millennials.”
Sun International has worked hard on trying to position the new Sun City not only as an entertainment hub, but also as a business destination having invested in hi-tech, state of the art conference facilities.
It now boasts the Sun Park centre, an indoor and outdoor events space that can easily be customised to meet individual event requirements.
Sun City was first opened in 1979 and boasts Frank Sinatra and Queen among some of its most notable international musicians to perform at the resort soon after it first launched.
It is also home to the Gary Player Golf Course where the annual Nedbank Golf Challenge is held and which has become part of the European golf tour meaning that more guest will visit the resort in coming years.
“The field of players has increased and we hope that by making the event more prestigious, we will get more patrons,” Farr said.
There are now also two flights that fly into Sun City daily from Cape Town and Joburg.