While juggling a busy career in PR at DNA Brand Architects, she still manages to look sartorially sophisticated and effortlessly chic on a daily basis. We caught up with Athi as she revealed her style influences, her make-up faves and how she defines style.
How would you describe your style aesthetic?
Classics that are interesting, have a great fit, and will never go out of style. I love neutral colours.
Where did you get your sense of style?
My style just developed over the years, there have been different aesthetics that I played with before I eventually found my sweet spot!
Accessory you can’t live without?
I actually hardly wear accessories, but I really love my shoes!
Best recent fashion find?
A dress that I recently wore to the MTV MAMAs designed by Amanda Knotts.
What’s more important – a great bag or a great pair of shoes?
Why do I have to choose?! I’d have to say shoes as I hardly experiment with my clothing.
Top 5 clothing items every woman should invest in
1) A beautiful white shirt;
2) A great pair of jeans that make your butt look good;
3) A leather jacket;
4) a statement bag; and
5) A great fitting blazer.
Is PR and branding a career you always saw yourself in? How did you manage to transition into the place were you are now?
I’ve always loved the PR and branding space. Having worked in broadcasting as well as print media, PR was a natural career progression for me as it was a culmination of all the skills and contacts acquired in my previous spaces.
Please walk us through your day-to-day.
Honestly, no two days are the same. Between client meetings, events brainstorming sessions and everything in between, the one one constant is that I’m always on my laptop.
What has been the most rewarding experience thus far in your career?
Getting the call from renowned brand, marketing and PR agency DNA Brand Architects was a major highlight. It’s gratifying to know that an award-winning company known for excellence had noticed my contribution to the industry.
What are your top three must-have beauty products?
1) MAC Studio Fix Powder;
2) Kerastase Discipline Curl Cleansing Conditioner; and
3) Estée Lauder Advanced Night Repair.
What are your big dreams?
To take over the world and work in major cities such as Paris, New York and London.
Complete the following sentences.
Confidence comes from… not needing validation from anyone.
Beauty looks like… the most comfortable version of yourself.
Style to me is…. effortless.