Spoil your dad this Father’s Day with a bottle of Martell Cognac

Martell Cognac Caractère SIGNATURE

Indulge in the spirit of French ‘art de vivre’

Martell Cognac entered the South African market in spectacular style in 2015, with the launch of 1715 – a concept bar/lounge in Sandton where guests could indulge in life’s true pleasures – fine cuisine, world-class entertainment and of course the exquisite Martell Cognac. This marked the 300th anniversary of the world’s oldest great cognac house – Martell.

Now one Sawubona Blog visitor stands to win a bottle of Martell Caractère, the most popular expression in Martell Cognac’s product range available in South Africa – just in time to spoil dad this Father’s Day.

The Caractère is a cognac dedicated to true “men of character” – authentic, refined and confident in every dimension of their lives. It is a delicious and versatile drink that can be enjoyed neat, on the rocks or in a cocktail.

Now available at major retailers across the country, the Martell Cognac product range includes Caractère, Noblige, Martell XO and Cordon Bleu. While each varietal has its own distinct character, all four bear the expertise of the House in crafting the finest cognacs.


WIN: A bottle of Martell Caractère and the ultimate cognac tasting experience for yourself and three friends, presented by Martell Cognac’s charming brand ambassador.

TO ENTER: Simply answer this easy question: “Name one of the Martell Cognac expressions available in South Africa” and tweet us your answer!

Follow Sawubona on Twitter and tweet your answer to @sawubonasaa and @MartellCognacSA with the hashtag #SawubonaMartell to stand a chance of winning this fantastic giveaway!


Martell’s heritage dates back to the 18th century, when Jean Martell, a native of Jersey, founded the company in 1715 making Martell the oldest of the great cognac houses in the world. Martell Cognac was founded at the height of the French Art de Vivre movement, a period in which gastronomy, tasting and craftsmanship were all celebrated and enjoyed with style. As such, these became the three pillars of the Martell House and are the three core areas which remain intrinsic to Martell’s vision today.

Since 1715 Martell has produced, exported and marketed cognacs whose quality is recognised worldwide. The hallmark of the house of Martell can be summarised in three key terms: elegance, complexity and balance. The vast portfolio of cognacs include VS, Caractère, Distinction, VSOP, Noblige, Cordon Bleu, XO, Chanteloup Perspective, Creation Grand Extra, Cohiba and L’Or de Jean Martell.

For more information on the Martell Cognac brand, visit their website.

This competition will run from 7 June to midnight on 14 June. A winner will be announced on 15 June.

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