South African Airways leads the way in making a difference to the lives of the needy

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Your small contribution can make a big difference…

JOHANNESBURG. 17 July 2015. South African Airways, the South African national carrier, has joined forces with organisations actively making a difference to the lives of those less-privileged at the time when the world celebrates International Nelson Mandela Day.

International Nelson Mandela Day on 18 July, is annually celebrated across the globe where people pledge their support to Mandela Day initiatives in celebration of the life of South Africa’s former statesman and global icon for peace.

As part of its Mandela Day activations, the SAA Group, through its legacy carrier SAA and its low-cost airline, Mango, will partner with The Star newspaper’s initiative, Operation Snowball, which collects money and blankets, used for warmth in winter and protection against the elements.

Furthermore the two airlines will have facilities in place at the majority of airports that it operates from to receive pledges from South Africans, committing their 67 minutes as well as sharing positive stories.

These activities follow closely on SAA’s support for the Trek4Mandela Expedition, where an intrepid group of mountain climbers departed on Monday, 13 July to climb Mount Kilimanjaro to raise funds in support of improving the lives of young girls across Africa.

“With the rest of the world we celebrate the legacy of selflessness of our former Statesman and international icon Nelson Mandela. By supporting activities, which make a difference to the needy, and through encouraging our employees and customers to participate, our combined efforts can make a resounding difference. We urge all to pledge their support,” says Tlali Tlali, SAA spokesperson.

Operation Snowball is one of the country’s longest standing and most active annual social campaigns, which was originally started by the Rand Daily Mail. In 1964, The Star took it over, where it has grown as a beacon of care in the Johannesburg CBD, thanks to the generosity of the paper’s readers.

“As South Africa’s largest daily newspaper, The Star has been socially active for more than a century. Partnering with brands that share a similar social conscience and hands-on involvement continues to inspire and support the work done in support of less fortunate communities,” says The Star editor Kevin Ritchie.

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