South African Airways’ in-flight magazine, Sawubona, awarded as first in its class

Ingrid Wood, Publishing Director, Ndalo Media and Chris Frost, Vice President - World Travel Awards.

Ingrid Wood, Publishing Director, Ndalo Media and Chris Frost, Vice President – World Travel Awards.

Sawubona, the in-flight magazine of South African Airways (SAA), the leading airline on the African continent, scooped the award for Africa’s leading in-flight magazine for the second year in a row.

The award for Africa’s leading in-flight magazine was made at the World Travel Awards™ in Zanzibar, Tanzania, this past weekend and received by Ndalo Media, publishers of the magazine.

World Travel Awards™ is voted for by travel and tourism professionals worldwide. In the category for in-flight magazines Sawubona competed with inflight magazines from across the continent.

“We are proud that Sawubona, our in-flight magazine received this award for the second year in a row which recognises and confirms that South African Airways is committed to excellence,” says Tlali Tlali, SAA Spokesperson.

Ingrid Wood, editor of Sawubona, a high-end, glossy publication said on receiving the award: “We are super thrilled with this accolade which we dedicate to the creative and hard-working teams at Ndalo Media and SAA Group Corporate Affairs responsible for putting the magazine together. It’s a pleasure and an honour to edit a proudly African brand that tells the story of Africa, the African way.”

On the win, Khanyi Dhlomo, CEO of Ndalo Media, said: “Winning this award for the second year running is an honour for Ndalo Media and affirms our positioning as a world-class publisher that aims to positively impact lives through compelling and engaging content across various platforms. We’re also grateful to the SAA Group Corporate Affairs team for their support and unwavering commitment to excellence. This award would not have been possible without them.”

Sawubona has informed and entertained travellers for almost two decades with news and information on the airline and the destinations it serves.

Other awards SAA has already received this year are: The airline was named “Best Airline in Africa” and “Best Business Class to Africa” in the annual Best in Business Travel Awards survey by readers of Business Traveler Magazine.  The Best in Business Travel Awards distinguishes the achievements of the most deserving organisations in the business travel industry and the readers of Business Traveler Magazine have selected SAA among a variety of top travel products and services.

SAA also retained its 4-Star ranking for the 14th consecutive year demonstrating that the airline’s place in the global aviation world is secure. The ranking was done by aviation experts Skytrax, whose name is associated with Quality Excellence throughout the world by the air transport industry, after detailed product and service standards audits throughout the airline in November 2015.  This process is not connected to any customer ratings.

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