JOHANNESBURG. 7 May 2018. South African Airways (SAA) has joined hands with SA Tourism to inspire customers with the legacy of Nelson Mandela.
Copies of one of Madiba’s favourite books Dare not Linger co-written by him and South African writer Mandla Langa, were handed out to customers travelling to Durban as lead up to the Nelson Mandela Centenary which marks the year in which Mandela would have turned a 100 years old.
The Nelson Mandela Centenary is set to take center stage at the 2018 Africa Travel Indaba that runs from 8 to 10 May at Durban’s Inkosi Albert Luthuli Convention Centre.
“SAA and SA Tourism have long been partners in promoting travel to our beautiful country. Dare not Linger draws on Mandela’s own unfinished memoir, and narrates the story of his presidency told in his own words.
“Offering the book to SAA and Mango customers is a fitting and inspiring reminder of the qualities of selflessness, sacrifice, justice, equality, and universal good Mandela stood for. It is a gift worth celebrating, an enduring legacy we will cherish with our customers and partners,” says Pumla Luhabe, SAA Chief Commercial Officer.
SAA customers, some who may be travelling to Africa’s Travel Indaba, who travelled yesterday and today from Johannesburg, and Mango customers travelling from Johannesburg, Cape Town and Lanseria to Durban, will receive the book at the departure check-in counters in the morning and again in the afternoon.
“We are proud to participate in the Nelson Mandela Centenary, encouraging travel to a 100 iconic places around South Africa including landmarks and sites that inspired his life. Over the coming months customers will further be delighted and inspired on board our flights in celebration of Madiba’s legacy,” concluded Luhabe.
Owned and managed by SA Tourism, Africa’s Travel Indaba has established itself as the world’s leading African tourism trade show and annually attracts about 7 000 delegates from all over the world. SAA is an annual exhibitor at Indaba with its supporting regional offices.
For more information, please download the Mandela Journey App:www.madibasjourney.southafrica.net