What do you get when you combine Soweto’s most iconic landmark, a superior lager brand born and brewed eKasi, and the creative prowess of one of South Africa’s youngest visual artists? History. On 21 June, Soweto Gold Superior Golden Lager held the official reveal of the new Soweto Gold-branded Orlando Towers, designed by Karabo Poppy Moletsane at Chaf Pozi.
“By making use of the talents of Karabo, we celebrate the people through the people. For us, this is more than just a mural on a tower, it’s a piece of art that represents, and celebrates, the spirit eKasi, which our Kasi brothers across the country can take pride in,” says Ndumiso Madlala, founder and Brew Master of the Soweto Brewing Company.
A long-held dream of Madlala’s, Soweto Gold “is a beer that celebrates and brings together true brothers with the spirit eKasi, celebrating a deep friendship born from a lifetime of shared stories and experiences.”
Moletsane’s artistic style, rooted in celebrating the “African aesthetic”, made her a fitting artist to visually illustrate the Soweto Gold ethos.
“I see Soweto as a great source of inspiration because despite political struggles, the creative aesthetic of the area is often at the forefront. This aesthetic is not one that is trying to be like another, it is one that has been cultivated by South Africans, for South Africans – from street art to music, we see a great reflection of our country. It is unmistakably ours. Soweto isn’t just in the people of Soweto, but in the people of South Africa,” says Moletsane.
The event was attended by Soweto Gold Ambassador Doc Khumalo and other South African soccer legends like Jerry Sikosana, Daniel Mudau, Maimane Phiri, Lucky Lekgwathi, Jabulani Mendu, Aaron Mokoena and “Shakes” Gwabeni.