Oprah Winfrey to launch a line of healthy food

After years of losing and regaining weight, Winfrey revealed a slimmer frame in the April issue of The Oprah Magazine. The star lost 20kg“After spending literally years on more diets than I care to count, I finally made the shift from dieting to a lifestyle change,” she revealed in the interview with The Oprah Magazine. 

“Everyone is different, but for me what’s worked is Weight Watchers. Today, I’m more conscious about what I eat, balancing indulgent things with healthier options. I leave the table feeling satisfied and to me, that’s far more important than any number on any scale.”

Following her weight loss, the 63-year-old, who has a 10% stake in Weight Watchers, has partnered with American multinational confectionery, food and beverage company Kraft Foods to launch her own line of healthy comfort food.

The line, which is called O, That’s Good. includes mashed potatoes with cauliflower, broccoli cheddar soup mixed with butternut squash, and pasta with bean puree instead of cheese, the Daily Mail reported.


Winfrey says the idea to launch a healthy line of food came about when she tried to find a healthier alternative to traditional mashed potatoes. This led to her mixing cauliflower and potato together in order to create meal that was more substantive than vegetables themselves, but lower in fat and calories then the original comfort food.

“I was sitting at my table in my own home and had whipped up some cauliflower, trying to make myself think I was eating mashed potatoes, but it was not working,” she recounted.

“So I thought: What if I used a portion of the mashed potatoes and added the cauliflower? Then, I would have a substantive mashed potato-cauli dish.”

According to Bloomberg, Kraft Heinz hasn’t posted sales growth since the company was created in a 2015 merger orchestrated by 3G Capital and Warren Buffett’s Berkshire Hathaway.

“I love healthy foods and eating from my garden,” Winfrey said in the statement. “When Kraft Heinz approached me for a food line, what got my attention is making nutritious comfort foods more accessible to everyone.”

Since Winfrey’s involvement with Weight Watchers, the diet company’s stock has quadrupled. In addition, its membership increased by 16% in the first three months of 2017, reaching 3,6 million, CNN Money reported at the time.

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