Nederburg cracks global most admired wine brands list

The Paarl-based winery is the only South African wine producer to feature on Drinks International’s list and is ranked 36th.

This is a significant improvement from its 49th-place ranking last year and comes on the back of a series of accolades raked in over the past year.

Nederburg was named South African Wine Producer of the Year at the International Wine & Spirits Competition last year and also picked up a trophy for the world’s best Cabernet Sauvignon.

The recognition places the local wine producer in the same league as Spanish winery Torres – which is the top wine brand admired by connoisseurs around the world – as well as popular French iconic wine brands Chateau Margaux, Chateau D’Yquem, Chateau Latour and Chateau Haut-Brion.

Wineries were judged on consistent or improving quality, responsiveness to the needs and tastes of their target audiences, marketing, packaging and a strong appeal to a wide demographic.

Lynette Lambrechts, Nederburg’s global marketing manager, puts the wine producer’s success down to innovation and the “curiosity of our cellar team”.

“New wine-growing areas being explored, exciting new blends are being trialled, new wood regimes are being pursued and techniques adapted. Our multi-tiered range of wines now sells in around 80 countries around the world,” she says.

Nederburg has also made a concerted effort to focus on growing the brand overseas with recent listings in major markets, including the USA and Canada.

Leave a Reply

Your email address will not be published. Required fields are marked *