#MYMPUMALANGA TOURISM CAMPAIGN KICKS OFF

Known as The Place Where the Sun Rises, Mpumalanga holds a special place in many a heart. Whether the connection is based on protected spaces where wildlife can roam safe and free, the spectacular views accompanying almost every road, the rich cultural diversity or the hospitality of the local people, one thing is for sure: it’s a province that welcomes the world with open arms.

While Mpumalanga has fans from all corners of the globe, there is one group we hold especially dear.

“As we commemorate our greatest national icon, Tata Madiba’s 100th birthday later this month, we’d like to invite our fellow South Africans to rediscover this colourful corner of Mzansi,” said Xolani Mthethwa, Head of Tourism for Mpumalanga Tourism and Parks Agency.

The new #MyMpumalanga domestic tourism campaign, which is part of a renewed effort to position Mpumalanga as a favourite destination for local travellers, will see six local influencers travel from Joburg on 23 July to Mpumalanga for a five-day road trip. They will uncover the region’s hidden gems, meet the people who give such personality to the region and share their experiences with the rest of South Africa through stories, images and video.

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The campaign shines the spotlight on a number of unique experiences along Mpumalanga’s six incredible visitor routes, with plenty of adventure and opportunities to connect with locals, dance to the rhythm of traditional drums, feast on delicious local cuisine and snap a few Instagram-worthy views.

South Africans are invited to follow on social media. You might just be the lucky one who gets to embark on the same road trip with a partner. The competition will open on Monday, 23 July, as the influencers set off on their journey, so keep an eye on our social media channels for more information on how to participate.

“Mpumalanga is a diverse and beautiful part of our country with plenty to do and see for young and old, beyond the well-loved Kruger National Park and other popular attractions. We now have a World Heritage Site and are confident that the campaign will kindle a renewed passion for our province, with South Africans planning their own adventures to experience the Barberton Makhonjwa Mountains and other gems themselves,” added Mthethwa.

With less than three weeks to go, anticipation is building for the campaign and the road trip. Make sure you don’t miss out by following #MyMpumalanga on Facebook, Twiter and Instagram.

– Mpumalanga Tourism

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