In a world where legacy brands strive to remain innovative and top-of-mind in an ever-changing consumer world, Italian luxury brand Gucci, which first launched in 1921, has released a travel app.
In the wake of the Louis Vuitton travel app, which shares city guides from selected journalists, special guests and influencers from major cities such as New York, Paris, Tokyo and Sao Paulo, Gucci is now set to launch Gucci Places.
The app, set to launch in September, will highlight destinations and places of interest around the world that have inspired the brand throughout the years, such as Chatsworth House in Derbyshire, UK.
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The app will feature a geo-location tool that will alert users when they are in the vicinity of a Gucci Place. They will then be able to check-in at the exact location, earn a badge, learn more about the site and download exclusive imagery.