With a focus on intra-Africa travel, tourism growth across the continent and the promotion of “Destination Africa” brand equity, Africa Tourism Partners will, together with the Africa Tourism Leadership Forum, launch the continent’s first-ever Africa Tourism Leadership Awards (ATLA).

According to Atla, the inaugural Africa Travel and Tourism Innovation Awards, “will also highlight and recognise game-changing initiatives being pursued across the sector. These will include progressive policy-making, thought leadership, innovation, sustainable investments and public-private community partnerships that are making waves across Africa’s tourism sector”.

Set to provisionally take place in Accra, Ghana, from 30 -31 August, 2018, the theme will be “Inspiring Intra-Africa Travel and Tourism Growth through Innovative Leadership.” The two-day programme will include a masterclass on Business Tourism, and culminate in an awards dinner on the evening of the 31st. “Some 30 world-renowned global industry experts, speakers, business leaders, ministers, policy makers, and over 300 delegates from over 30 countries” will be hosted.

READ MORE: (Inclusive) growth for Africa

The agenda will focus on topics such as ministerial and business leadership dialogue on intra-africa travel, thought and innovative leadership in tourism development, tourism and digitalisation and diversification of African economies through tourism, to name a few.

The event is aimed at equipping corporates and small enterprises with the knowledge and know-how to engage with their respective government bodies on travel, tourism and destination marketing issues.

For more information and to register, visit:


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