It’s that time of the year again, as the city of Durban prepares to welcome the onslaught of tourism product-owners, industry leaders, exhibitors, bloggers, media, travel professionals from all around the country and from the African continent as well as local and international buyers.
The annual Travel INDABA, hosted by South African Tourism, runs from 7 to 9 May at the Inkosi Albert Luthuli Convention Centre (Durban ICC) and Durban Exhibition Centre (DEC) and offers the perfect networking and business opportunity for all who attend.
INDABA 2016 is all about business and earlier this year, South African Tourism Acting CEO, Sthembiso Dlamini, said it was time to re-focus INDABA in the marketplace.
“In our planning we kept coming back to wanting to create an event that embodies the spirit and soul of what Africa is about but in a business setting. Visitors and exhibitors should expect to come and connect with the roots of Africa’s unique tourism offering; and leave with business opportunities in hand,” said Dlamini.
In line with this business-minded focus, the INDABA Speed Marketing sessions will see travel/tourism exhibitors sell their products and services – they will have just 5 minutes to package their offerings to a number of global buyers. It’s the ultimate selling and marketing opportunity to an appreciative and hungry audience and while a little nerve-racking for those presenting, the results and benefits will be seen in connections (and sales) for long into the future.
INDABA is also about gaining knowledge, and in addition to presentations and panel discussions – the Tech Talks and Trade Talks are designed to share market insights in the industry. This year there are repeated time slots for some of the Tech Talks.
There are always highlights to look out for including this year’s INDABA Minister’s Media Talk – facilitated by New York-based CNN news anchor Richard Quest, no stranger to the INDABA platform. In his usual forthright and quirky style, Quest will facilitate a debate on the economic importance of tourism and the associated challenges and opportunities associated with it (including foreign direct spend, job creation and social development).
With so much going on, there is a special INDABA 2016 app for visitors and exhibitors, which means attendees can keep up to date with all events, have access to a list of all exhibitors, set up meetings, book tours and join the social media #INDABA2016 conversation. The app is available for both Android and IOS devices.
Of course, for the city of Durban, INDABA is the perfect opportunity to showcase all her tourism attributes and attractions. With so much going on at INDABA, there is hope that delegates will have time to enjoy a few of the tourist attractions in this sultry coastal city.
The city of Durban is ready and waiting….