Meetings Africa 2016 takes place from 22-24 February 2016. Business events specialists, tourism stakeholders and international and local buyers will all be heading to Sandton Convention Centre in Johannesburg to take part in the biggest show of its kind on the African continent.
Hosted by the South Africa National Convention Bureau (SANCB), the theme is Advancing Africa Together and the aim of the show is not only to promote South Africa as a growing business events destination, but also to collaborate across the continent to promote Africa as a destination of choice for international conferences and conventions.
Acting Chief Executive Officer at South African Tourism, Ms Sthembiso Dlamini says, “The business events industry is a great driver of economic development, and South Africa’s business events strategy is focused on building and accelerating its knowledge. South Africa is leading from the front in continental collaboration and partnerships to grow our own industry and contribute towards growing continental capacity and ultimately spearheading profound transformation in Africa.”
Amanda Kotze-Nhlapo, Chief Convention Bureau Officer at the SANCB, says this year’s Meetings Africa is focused on African innovation and ingenuity within the sector. She says, “With knowledge, economy and innovation top of the agenda, Meetings Africa 2016 also boasts a high number of international and regional buyers under one roof. We are thrilled by this. By learning from our global partners, we can gain great insights into the structure and functioning of our industry, and advance the global competitiveness of the African continent as a whole.”
Meetings Africa kicks off on Monday 22 February with BONDay (Business Opportunities Networking Day), and on 23 February SA Tourism Minister Derek Hanekom will officially open the event. There will be presentations by world-renowned speakers, panel discussions, greening platforms, speed marketing sessions and local and international corporate buyer events.
Meetings Africa 2016 is not to be missed, and will be a fantastic opportunity to network with top players in the business events industry.