As KwaZulu-Natal gears up for the 26th consecutive Africa’s Travel Indaba – formerly known as Travel Indaba – the continent at large is set to showcase its best offerings in a range of exhibitions for the international travel trade.
Awarded as Africa’s best travel and tourism show by the Association of World Travel Awards and referred to as “the greatest travel trade show on the continent”, 80 countries are set to attend the three-day event, 31 of which are from Africa.
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The event is expected to raise R89 million for the region’s GDP, according to MEC for Economic Development and Tourism Sihle Zikalala as reported by IOL. This is in addition to the R53 million direct spend on the event, which is set to take place between 8 – 10 May 2018.
“In 2017 alone, Africa’s Travel Indaba hosted over 1,000 exhibitors from more than 18 African countries, ranging from five-star luxury to outstanding development products,” according to the Indaba, which “showcases the widest variety of Southern Africa’s best tourism products and attracts international buyers and media from across the world”.
The event will culminate in 20,000 meetings and more than 7,000 attendees according to IOL, and will take place at the Inkosi Albert Luthuli Convention Centre (Durban ICC) and Durban Exhibition Centre (DEC).
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Owned by South African Tourism, and organised by Synergy Business Events (Pty) Ltd, the Indaba will be hosted by the city of Durban until 2020.
Header image: flickr/South African Tourism